fiat500 with art from tracey emin
Posted on | October 13, 2007 |
… “The Fiat 500 is the car that defined post-war, Continental style. So when the Italian car maker decided to follow in the tyre marks of the Volkwagen Beetle and the Mini by creating a new version for the 21st Century, they faced a challenge: just how do you do you make the ultimate in bijou chic even cooler?
The answer: get Britart phenomenon Tracey Emin to do a paint job on four of them. Emin has painted the cars as part of her mobile exhibition in London Frieze week. Emin examples aside, the Fiats will arrive in the UK in the New Year and the first of the new 500s are hitting the Continent’s roads now.
Tracy Emin used one of her customised versions of the car to drive to the Royal Academy of Art’s annual dinner, where she was guest of honour. The car, entitled You Go Around Me, featured a drawing of a kneeling, naked woman on the front door in the artist’s simple, signature style. Beneath the woman is the stem of a plant, that goes right around the exterior of the car, flowering just above the headlight.
“I really enjoyed working on the Fiat 500, which I refer to as the ‘mouse car’”, the artist said. Emin deliberately chose not to play up to the size of the car with saccharine drawings, instead opting for more shocking works, featuring naked figures in sexualised positions. “It was tempting to make them even more super-cute, but instead I decided to give them an edge”, said Emin.
The series is called “Drawings in Motion”, and the four painted cars will drive around central London from 9 October to 21 October, throughout the Frieze art fair. The chauffeur-driven artworks will also be available for art enthusiasts to flag down free of charge to travel between galleries.” …
published in “THE INDEPENDENT”, full article here.
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