dove backlash
Posted on | November 12, 2007 | No Comments
had started the discussion about whether the unilever dove campaign is hypocritical or not in one of my earlier blog entries. one opinion was visualized in this youtube video. do you recognize the bits and pieces?
[youtube=http://youtube.com/watch?v=SwDEF-w4rJk]
widgety goodness conference 2007
Posted on | November 12, 2007 | No Comments
widgety goodness will look at one of the key emerging online trends: the widgetization of content for social networks. widgets offer huge potential as carriers of marketing, brand and advertising messages into social networks. successful widgets are viral in nature can distribute content or marketing messages across the internet. this one day conference will inform and inspire, providing a thorough understanding of the opportunities in the widgetsphere and how to leverage them.
aim is to answer four questions:
- what role do widgets play in online strategy
- what tools are available for the development and distribution of widgets
- what destinations do widgets go to and how do I get them there
- how do I track and analyse widgets once they have left home
widgety goodness conference website
philip toledano
Posted on | November 11, 2007 | No Comments
philip toledano made the switch from a new york advertising creative to a conceptual strong photographer. originally from britain, his work is obviously inspired and influenced by a different, more idea based creative thinking and lot of his work shows typical elements of an art director’s mind. his portfolio has quite changed over the last 3 years and where he was more of an observer with an eye for the interesting and unseen moments he now expresses his own creativity and thoughts. interesting stuff.
psyop
Posted on | November 11, 2007 | No Comments
another (not recently released but still cool) visually intriguing piece directed by todd mueller and kylie matulick (produced by psyop). the new york motion animation and special effect house psyop is run and owned by both todd and kylie, but compared to many competitors they do direct and create a lot of their work inhouse and don’t concentrate on special effects only. nice shop.
[youtube=http://youtube.com/watch?v=0--NbrJX_xQ]
florence & johann
Posted on | November 10, 2007 | No Comments
florence tétier and johann besse are a lausanne, switzerland based graphic design, photography and illsutration team (not a couple) which finished studies in 2006, graduating from ECAL – an in 1821 founded fine and applied art school, now officially university of art and design.
the two have an interesting mix of disciplines and work on their site. often combining different media to create its own style. i’d describe it as somwhere between psychedelic introverted and forward agressive.
graffiti research labratory
Posted on | November 6, 2007 | No Comments
“Both Roth and Powderly relish telling companies no, and like to point out that most companies are too lazy to look on the site and make the devices themselves, preferring to give up and move on when GRL gives them the finger. Occasionally advertisers do co-opt the ideas, as evinced when the throwie technology was appropriated for a street-level marketing campaign to promote the Aqua Teen Hunger Force movie, resulting in the ridiculous, so-called ‘Boston Terror Hoax.’ GRL rolled their eyes when clueless reporters started calling, assuming they had anything to do with it.
Their L.A.S.E.R. Tag and Mobile Broadcast Unit is a far more interesting project for them and they’ve begun to make it available gratis to various arts organizations and community groups. The LASER Tag is basically a camera, computer, and projector, mounted on the MBS. The camera tracks the light of a laser pointer you use to ‘write’ with on whatever surface it’s pointed at and the writing is projected as the movements are processed. Throw some high-end speakers on the back and you have a moveable graffiti party, art exhibition, or whatever you want. It can also be used for showing films, slides, or multi-media performances.
Roth and Powderly hope that by making their project available to the public new uses will be discovered.” (from dazzeddigital)
[youtube=http://youtube.com/watch?v=DKbtTPYZEig]
[youtube=http://youtube.com/watch?v=1vc0WK6DF7A]
[youtube=http://youtube.com/watch?v=V8002QvjOPo]
sony music pieces
Posted on | November 4, 2007 | No Comments
sony’s latest commercial “music pieces” created by fallon in london and directed by nick gordon doesn’t have the dimension the bravia spots have. interesting yes but even though it might have never been done before it’s not surprising and stunning (might be for musicians but the average joe?). has a bit of the “hey this is great, because it is art, it is music and it is another big sony commercial” taste coming along with it.
victor j blue
Posted on | November 3, 2007 | No Comments
this blog isn’t just about advertising, fine art and the beautiful things in life. i admire photo journalism and think that some of the most powerful images we know have been taken by photographers like vitor j blue, james nachtwey, h.c. bresson and others. many of these images are not only interrupting, impressing and disturbing for the moment but also stick to your brain for ever.
victor j. blue is a san francisco based freelance photojournalist. he has worked extensively in central america since 2001, concentrating on the post-conflict situation in guatemala, as well as covering issues of national importance in california across the country. he is represented by the world picture news photo agency in new york.
happy dog
Posted on | November 3, 2007 | No Comments
lams dog food advertising gone unusual ways. good and engaging advertising from the saatchi creatives but must annoy the hell out of the cab driver or passenger having the windshield wiper on the whole time.
christophe huet
Posted on | November 3, 2007 | No Comments
amazing pieces, amazing retouching. christophe’s website – making of section – allows you to follow the steps revealing where he departed and arrived. going through the list of photographers he works with explains why the paris based retoucher and pixel artist is one of the best of his guild.
R8 construction
Posted on | November 3, 2007 | No Comments
what a beautiful car. would wish the creatives from BBH in london had edited and stayed a bit longer on the completely build model, celebrating its beauty and elegance for just a few more moments. i probably would have liked even a crappy commercial as long as it is about this piece of automotive and engineering art. the dreamy voice of simone white singing “beep beep” is the whipped creme topping.
[youtube=http://youtube.com/watch?v=9YKH6eX-CJI]
are you a voyeur?
Posted on | November 3, 2007 | No Comments
quite fun to explore and dive into. “Welcome to the HBO Voyeur Project – a multimedia experience that gives you a peek into what happens behind the countless windows we pass everyday. Whether you choose to experience it online or on HBO on Demand, the HBO Voyeur Project illustrates the underlying truth that sometimes the most revealing stories are the ones you weren’t meant to see. Visit HBO Voyeur.com now.”
seinfeld hp commcercial
Posted on | November 3, 2007 | No Comments
campaign and spots are usually great and it might be just me but often i like the visual effects used in them more than the story itself.
[youtube=http://youtube.com/watch?v=BraU_cpfBeI]
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