louis vuitton gets designed QR code
Posted on | April 17, 2009 |
tokyo based creative agency SET is specialized in marketing solutions that combine design and technology. for louis vuitton SET designed a QR (quick response) code. QR Codes are the bar codes of the future, linking online and physical graphics to websites and multi-media.
the QR code is an extension of the continuing partnership between louis vuitton and famed japanese animator takashi murakami who in 2008 made time magazine’s “100 most influential people” list.
the QR code is meant to generate traffic to the louis vuitton mobile website, create buzz (like here), demonstrate the possibilities of designer QR codes and raise awareness of the potential role of QR codes in marketing.
since i got a lot of reader feedback that the code doesn’t work i want to add the following statement from set.
“the LV QR code was meant for domestic use only. consequently in the testing of the code we conducted trials using handsets from the three phone companies, au, docomo and softbank.
we literally did not have the time to test it using phones used overseas and there really didn’t seem to be too much point. japanese phones are equipped with higher grade lenses and upgraded software to deal with issues such as macro settings etc. this account for some of the reading issues abroad.”
would call this QR code from BBC software engineer duncan robertson an early attempt to design a QR code by incorporating the BBC logo. due to an error margin of 30% while still being readable this was possible.
Tags: barcode > bbc > creative agency > DESIGN > duncan robertson > japan > luis vuitton > qr code > set > tokyo
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3 Responses to “louis vuitton gets designed QR code”
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April 18th, 2009 @ 8:43 pm
QR is something I really been taking a liking to! I been using http://www.beqrious.com/ to generate my codes, they have a few cool functions, you can upload a logo to the center of the QR code, this is something I think is kinda cool. Hope to see more QR codes in the U.S
April 25th, 2009 @ 8:04 am
i really wish people would stop posting this QR code…. it doesn’t work.
There are so many other good examples of qr codes out there that no one should really care about this Louis Vuitton’s variation.
http://deancollinsblog.blogspot.com/search?q=qr
Cheers,
Dean
April 26th, 2009 @ 9:36 am
hi dean, valid point to bring up. i updated the entry because this came up from other readers as well. check out SET’s statement at the end of the entry. thx.
tammo