wow, what a spectacular failure
Posted on | April 23, 2009 |
check out peter arnell explaining the new tropicana rebranding/packaging that has been taken back to the old version. although i have to say, i quite liked the new packaging and look. and now that the new ones are taken off the market they might become collectables.

Category: ADVERTISING, BRANDING, DESIGN
Tags: arnell > BRANDING > DESIGN > juice > new > packaging > peter > tropicana
Tags: arnell > BRANDING > DESIGN > juice > new > packaging > peter > tropicana
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One Response to “wow, what a spectacular failure”
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May 1st, 2009 @ 1:10 pm
I totally agree with you. I have no idea why there was such a backlash. The redesigned packaging is far superior. It is a shame…