pinkEYE

—— rub your eyes — fresh aspect creative culture blog / by tammo w ——

hamilton drives real grand prix car – remotely via cell phone

Posted on | May 8, 2009 |

not bad! “Vodafone teamed up with the Formula One team Mercedes McLaren to promote the new BlackBerry Storm, purpose-built for Vodafone. The phone holds an abundance of multimedia capabilities, which were the focus for the video. The guys at BlackBerry built a small remote controlled race car and used the BlackBerry for steering. They then took it to the McLaren crew and let Lewis Hamilton drive a genuine Grand Prix car with the remote. The idea is very original and demonstrates the potential for multimedia integration today. The video produced more than 1.4 million views within the first six weeks.”

Category: ADVERTISING, VIRAL, WEB/TECH
Tags: > > > > >

Comments

One Response to “hamilton drives real grand prix car – remotely via cell phone”

  1. Eric Lee
    May 8th, 2009 @ 9:01 am

    Can you tell me who did your layout? I’ve been looking for one kind of like yours. Thank you.

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