perfect brainstorming position
Posted on | June 23, 2009 | 3 Comments
this is not a member of the local police force in sichuan, china taking a nap as the news agency reuters claims but a design student of the community college thinking about a campaign he has to develop as part of his studies as my sources tell me.
lack of film standout at cannes makes integration…
Posted on | June 23, 2009 | 2 Comments
from advertising age, by teressa iezzi
“Lack of Film Standout at Cannes Shows That Creativity Is Evolving
The Shift to Digital Makes Integration a More Meaningful Premise
Some people don’t like Cannes. Sometimes I’m one of them. Certainly there are distasteful things about the experience, about awards shows in general. There are the illegitimate ads spawned by the win-at-all-costs mentality that attends the awards-industrial complex. There are those creative directors who are far too driven by awards alone (you know who you are).
But the fact is, for now, Cannes still matters; awards still matter.
Simply, awards are a marketing tool, for individuals and for companies. Especially now that clients are taking more of an interest in what goes on at Cannes, winning a Lion is business.
Any awards show is, by definition, a wank. So let’s move on and look at the work that’s on show and what it means. And I would argue that the work that’s in contention this year at Cannes is far from a disaster. It reflects an industry that is doing the work of evolving.
There is no nucleus of shoo-in work around which the critical mass of debate has revolved this awards season. There’s no one answer to the question “What’s going to win?” But there are a lot of exciting ideas. There’s “Best Job in the World,” a campaign for Tourism Queensland out of CumminsNitro, Brisbane, Australia; Fiat’s Eco:Drive, an in-car application from AKQA, London, that monitors driving data in the name of fuel efficiency; and a kinetic sculpture at the BMW Museum from Art+Com. All won top nods at the One Show.
There’s Burger King and Crispin Porter & Bogusky’s excellent Facebook twister, “Whopper Sacrifice”; there’s Droga5’s “The Great Schlep”; Goodby’s “Hotel 626″ for Doritos; the social/outdoor campaign for James Ready beer from Leo Burnett, Toronto; and of course, nothing less than the all-encompassing campaign to elect Barack Obama president (and we’ll not talk about predicting into which categories things will be slotted. The increasingly arbitrary nature of show categories is fodder for another discussion).
While there are highlights (Nike’s “Fate,” the controversial “Whopper Virgins,” Philips’ surprising hit “Carousel”), in general there are fewer blockbuster film-based moments. The industry’s energies have shifted, obviously, from the broadcast to the digital side. A reminder: This is a good thing. Digital isn’t just an appendage. In a recent Creativity white paper on integrated production, those responsible for executing the huge ideas coming out of leading agencies emphasized this idea over and over and over. In the words of Crispin’s head of integrated production, David Rolfe, “The goal and reality is … that integrated is all about moving the interactive mind-set to the center” (and witness how Crispin, one of the leading ad agencies, expands globally — by acquiring a digital shop).
So now that this shift is happening, if the downsides are a glut of nutty microsites, some of which history shall judge as mildly pointless, and a decrease in blockbuster films, so be it. That’s not to say that as the industry advances even further into digital, design and beyond, film content will fade out. In fact, I’d argue that narrative-type film will see a resurgence as integration becomes a more meaningful premise (witness how one of the leading digital production companies, B-Reel, recently expanded — by acquiring a film-production shop).
And rather than complain about things like Cannes, I would reserve my suspicion, rancor, words of advice or whatever for two constituencies: marketers and holding-company types, the two groups of folks who have perhaps the biggest say in how the industry continues to evolve through this tough time. May they view Cannes in the right spirit — as an inspiration to change and to innovate.”
comprehensible
Posted on | June 22, 2009 | 1 Comment
very funny! ok, story and product don’t really connect for me. the fact that both are about kids is not enough but it is still a funny story worth watching. done by saatchi in new york. they got a laugh out of me.
issey miyake sushi
Posted on | June 9, 2009 | No Comments
nice and simple! the design studio taku satoh created the visuals for the launch of the new product line “pleats” from issey miyake.
brrrrr - natal demo
Posted on | June 4, 2009 | 1 Comment
probably the worst produced demo i have ever seen. at parts you don’t know whether they want to sell you the cheesy interior of the awful place or simply if it’s a spoof making fun of natal. the technology may be fun but the demo just makes you sick. who did that?
benadryl war
Posted on | June 4, 2009 | No Comments
hate the opening on the blue getty image alike sky but overall very good creative and proof that even for commonly viewed boring products you can do interesting work. nice job.
zoogami beer
Posted on | May 21, 2009 | No Comments
fun site done by saatchi & saatchi for zoogami beer with keyword mash-up function using online resources and material. actually kind of works to link it to contemporary. won’t go anywhere if it doesn’t taste but it’s a fun step in the right direction.
check it out at http://www.zoogami.net/beer/
self-defense classes for elderly
Posted on | May 21, 2009 | No Comments
the population in western countries grows old faster and faster. so crime against elderly people is a hot topic. but watch out for those who can defend themselves. walker and other utensils suddenly turn into leathal weapons.
minimalism by mini
Posted on | May 20, 2009 | No Comments
nissan’s piece of cake
Posted on | May 19, 2009 | No Comments
love it. done by tbwa/raad in dubai.
hamilton drives real grand prix car – remotely via cell phone
Posted on | May 8, 2009 | 1 Comment
not bad! “Vodafone teamed up with the Formula One team Mercedes McLaren to promote the new BlackBerry Storm, purpose-built for Vodafone. The phone holds an abundance of multimedia capabilities, which were the focus for the video. The guys at BlackBerry built a small remote controlled race car and used the BlackBerry for steering. They then took it to the McLaren crew and let Lewis Hamilton drive a genuine Grand Prix car with the remote. The idea is very original and demonstrates the potential for multimedia integration today. The video produced more than 1.4 million views within the first six weeks.”
coke’s summer 2009 yeah yeah yeah la la la dance party
Posted on | May 7, 2009 | No Comments
actually this commercial from mother for coca cola is quite fun.
real space experience in OOH
Posted on | May 5, 2009 | No Comments
cool idea, great to sell the key benefit. unfortunetaly impossible to do in mass production. done by hamurg, germany creative agency lukas, lindemann, rosinski.
spicy pringles
Posted on | May 4, 2009 | No Comments
like it. simple and fun. done by grey’s frankfurt, germany office
we put anything on paper
Posted on | May 1, 2009 | No Comments
nice series of ad visuals for an illustration studio. although on the first look i thought it is an ad about something environmental. in any case they are interesting visuals.
