bridge the distance between business strategy and design
Posted on | April 15, 2009 | No Comments
this is a really good and well executed slideshow for anyone how is interested in business strategy, branding and design. easy to understand and fun to go through. highly informative and educational.
proximus generation movie project
Posted on | April 9, 2009 | No Comments
smart marketing and branding move by proximus, a belgium telecommunication provider. they ask their target group to participate in their newest tv campaign. definitely not the newest idea in itself but the project is actually quite interesting and fun. you shoot photos of yourself and/or friends and upload them to a website where you replace storyboard frames with you images, eventually creating a movie.
those who participate will definitely send the movie around a lot and spread the word. so, the marketing guys from proximus tagged themselves as innovative, part of the new generation, fun and make their customers and target groups to brand ambassadors.
check it out: proximus generation movie project
most innovative advertising & marketing companies
Posted on | March 17, 2009 | No Comments
by “fast company” 02/11/09
1.
Crispin Porter + Bogusky: New clients including Best Buy, Hulu, Microsoft, and Old Navy have flocked to the ad shop that made Burger King cool.
2.
TBWA\Worldwide: TBWA’s Media Arts Lab’s “Get a Mac” tag team continues to define the brand battle of the 21st century.
3.
Barbarian Group: The scrappy digital production shop behind the Subservient Chicken is now an interactive lab for companies such as Adobe and CNN.
4.
AKQA: Advertising at this boundary-crossing agency spans fuel-efficiency apps for Fiat, alternate-reality games for McDonald’s, and sneaker-design tools for Nike.
5.
Naked: The media-agnostic British shop has grown 80% in New York with clients such as Johnson & Johnson and Nokia.
6.
AdMob: The two-year-old mobile ad network had a banner year and landed $17 million of funding from Sequoia Capital.
7.
Saatchi & Saatchi S: Former Sierra Club prez-turned-Wal-Mart consultant Adam Werbach gained access to huge companies after Saatchi & Saatchi bought his firm.
8.
Goodby, Silverstein & Partners: The San Francisco-based agency stretched far beyond display ads, including a Wario Wii ad that demolished its own YouTube page.
9.
42 Entertainment: The stealth multi-platform marketers built buzz for The Dark Knight with an alternate-reality campaign.
10.
Obscura Digital: This band of projectionists turns the world into a billboard for brands including GM, Google, and Oracle.
branding, from the bottom up
Posted on | March 12, 2009 | No Comments
it doesn’t always have to be the big initiative. sometimes the small things have a big impact and stand out more the the crazy advertising that gets lost in the media clutter. lego does not only has cool products but they apparently understand branding too.
according to positivesharing.com lego even tries to match the look of the minifig to the actual employee (gender, hair, glasses). as cool as it is they only provide executives, marketing and pr folks with them. seems like these kind of cards aren’t as cheap for lego as you might think. fun nevertheless.
rdi awards
Posted on | December 20, 2007 | No Comments
the 2007 ‘royal designer for industry’ awards were given out early this month, honoring 6 uk designers; in addition 6 international designers, received ‘honourary royal designer for industry’ distinctions. the awards were set up by the ‘royal society for the encouragement of arts, manufactures & commerce’ in 1936 to encourage high standards in design. only 200 designers can hold the distinction at any time, making it one of the most highly regarded design honours in the uk. the distinction of ‘honorary royal designer for industry’ is also only awarded to a limited number of designers.the 2007 ‘rdi’ awards were given to edward barber and jay osgerby, nigel gee, margaret howell, ben kelly and simon waterfall. the honourary ‘rdi’ awards were given to naoto fukasawa, antonio citterio, john lasseter, mark pollack, erik spiekermann and piero tosi.
the “le monde” newspaper design by erik spiekermann
make my logo bigger
Posted on | October 30, 2007 | No Comments
take a look at this funny web video. unfortunetaly for those who work in design and all related fields they do know that there is a lot of truth to it. painful client meetings to eliminate white space and increase logo sizes. although i have to say, some designer take it to the extreme opposite direction. does someone know a website which “promotes” that? make my logo smaller (so i can’t read it at all anymore). but seriously the “make my logo bigger” video and website is funny.
different brands different ways
Posted on | October 29, 2007 | No Comments
interbrand and business week ranked the best global brands 2007 in their “all brands are not created equal” report. you can download the report as pdf file from the interbrand website. it provides insights on branding, the do and don’ts and a lecture about the “risers and decliners”.
get your stationery upgraded
Posted on | October 9, 2007 | No Comments
simple but fun tool. hp and burton partnered up regarding brand identity. a new web section of hp’s corporate website not only gives insight into burton’s history of branding but offers also a tool to get a stationery design within minutes – provided in a pdf form. having seen many bad identities throughout my life and knowing what those shitty train station machines offer and cost this is quite cool.
hp and burton – branding tools.
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