pinkEYE

—— rub your eyes — fresh aspect creative culture blog / by tammo w ——

louis vuitton gets designed QR code

Posted on | April 17, 2009 | 3 Comments

tokyo based creative agency SET is specialized in marketing solutions that combine design and technology. for louis vuitton SET designed a QR (quick response) code. QR Codes are the bar codes of the future, linking online and physical graphics to websites and multi-media.

the QR code is an extension of the continuing partnership between louis vuitton and famed japanese animator takashi murakami who in 2008 made time magazine’s “100 most influential people” list.

the QR code is meant to generate traffic to the louis vuitton mobile website, create buzz (like here), demonstrate the possibilities of designer QR codes and raise awareness of the potential role of QR codes in marketing.

since i got a lot of reader feedback that the code doesn’t work i want to add the following statement from set.

“the LV QR code was meant for domestic use only. consequently in the testing of the code we conducted trials using handsets from the three phone companies, au, docomo and softbank.

we literally did not have the time to test it using phones used overseas and there really didn’t seem to be too much point. japanese phones are equipped with higher grade lenses and upgraded software to deal with issues such as macro settings etc. this account for some of the reading issues abroad.”
 

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would call this QR code from BBC software engineer duncan robertson an early attempt to design a QR code by incorporating the BBC logo. due to an error margin of 30% while still being readable this was possible.

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bridge the distance between business strategy and design

Posted on | April 15, 2009 | No Comments

this is a really good and well executed slideshow for anyone how is interested in business strategy, branding and design. easy to understand and fun to go through. highly informative and educational.

greenpeace design awards 2009

Posted on | April 15, 2009 | No Comments

“In recognition of the strong role visual communication has played in Greenpeace actions we have established the Greenpeace Design Awards. The aim is to motivate the global creative community to develop visually striking artwork that encourages the public to support Greenpeace and take action on critical environmental issues.

The brief is to design a poster that delivers the message ‘Be a Part of the Action’ – this does not necessarily have to be expressed in words. The poster could bear witness to catastrophic environmental damage and in doing so, cause outrage. Alternatively the poster could actively encourage peaceful protest to expose an environmental problem.

Registration and submission may be conducted between 1 March 2009 and 15 June 2009.”

greenpeace designawards website

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laure van den hout

Posted on | April 13, 2009 | No Comments

interesting piece of genuine graphic design. the graphic designer laure van den hout created a thesis about the artist gordon matta-clark. “for the design of this thesis i used affiches of him that i collected at a expo where his work was shown. by clipping the text on it you get the feeling you can change the structure of things. which is, in my opinion, a very gordon matta-clark thing to do.”

check out more work. http://www.vijfzes.nl

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keep on rockin’

Posted on | April 13, 2009 | No Comments

came across an article about a rocking chair design competition and think these three are pretty damn cool, and not only for octuplet moms or those to be. would be nice for creatives as a comfortable office island to give birth to some rockin’ ideas.

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there are still some things in print you can’t do in…

Posted on | April 5, 2009 | No Comments

“Wallpaper* strives to keep its edge with guest eds and die-cuts

Print can still do lots of things you can’t do online, and one of the more striking and tactile techniques in the print designer’s armoury is die-cutting, writes John L. Walters. The October issue of Wallpaper*, out next Thursday (11 September), goes to town with some sculptural custom cuts – in a special sixteen-page section, and on one of the three alternative front covers. But they don’t appear to be the kind of gratuitous ‘paper porn’ you see in elaborate paper promotions, or in limited-edition laser-cut book art like Olafur Eliasson’s (admittedly rather beautiful) Your House. This is a mass-market mag with a print run of 200k, destined for your local newsagent.

We’ve not managed to get our hands on a copy yet, but these snaps show something of the way this labyrinth of die-cuts springs from the content provided by Zaha Hadid, one of three guest editors. (The other two are artist Louise Bourgeois and Comme des Garçons founder Rei Kawakubo.) Hadid’s reputation rested on two-dimensional work on paper (see ‘The architect as illustrator’ by Catherine Slessor, Eye no. 35 vol. 12) long before she built anything substantial, so it is no surprise to see her work in the medium of a magazine. (She contributed a limited edition cover to the May 2006 Wallpaper*, too.) The gatefold cover and cut pages represent Hadid’s Lotus, to be launched at the Venice Biennale next Friday (12 September).” via eye blog

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mwm graphics

Posted on | April 5, 2009 | No Comments

diversity and quality are two things coming to mind when i look at what matt w moore does professionally. he is a designer, illustrator and generally a creative mind i guess. and, it’s pretty hard to stand out these days where you can find pretty much everything over and over again, where the same thing with just a different name on the tag is only a mouse click away.

doesn’t happen that often that you find someone who does wallpapers, snowboards, art, packaging and other stuff with such a high quality level and unique style.

check out his site and work. mwm graphics

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artless, shun kawakami

Posted on | April 1, 2009 | No Comments

pretty interesting guy this shun kawakami from japan. born 1977 in tokyo he became an artist and designer, co-founder and head of artless inc. an art and design studio that focuses mainly on graphic arts and design, interactive, installation, video and exhibition.

get lost on the artless website, pretty interesting, the site itself as well as their work – artless.co.jp

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“pins and threads” by debbie smyth

Posted on | March 17, 2009 | No Comments

like this a lot! it is art that’s not only thoughtful but also artful and artistic in a literal sense. on a first glimpse just black and white, 2d graphical that turns with the second look into a delicate and complex 3d installation. debbie smyth was selected as one of the most promising graduates of 2008 for the dezeen talent zone. her installation pins & threads uses, as the title suggests, sewing pins and black thread to draw a series of electricity pylons across several canvas panels.

the technique transforms ordinary structures — often thought of as ugly blots on the landscape — into beautifully minimal graphic drawings, which are at once 2D and 3D, anchored to their panels but also floating in space.

debbie smyth graduated from the west wales school of arts in 2008 and describes herself as a constructed textile artist. her work employs “an array of mechanisms, she folds, collapses, inflates and interlocks her materials to transform two-dimensional lines and planes into three-dimensional shapes and space.”

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most innovative advertising & marketing companies

Posted on | March 17, 2009 | No Comments

by “fast company” 02/11/09

1.
Crispin Porter + Bogusky
: New clients including Best Buy, Hulu, Microsoft, and Old Navy have flocked to the ad shop that made Burger King cool.

2.
TBWA\Worldwide
: TBWA’s Media Arts Lab’s “Get a Mac” tag team continues to define the brand battle of the 21st century.

3.
Barbarian Group
: The scrappy digital production shop behind the Subservient Chicken is now an interactive lab for companies such as Adobe and CNN.

4.
AKQA
: Advertising at this boundary-crossing agency spans fuel-efficiency apps for Fiat, alternate-reality games for McDonald’s, and sneaker-design tools for Nike.

5.
Naked
: The media-agnostic British shop has grown 80% in New York with clients such as Johnson & Johnson and Nokia.

6.
AdMob
: The two-year-old mobile ad network had a banner year and landed $17 million of funding from Sequoia Capital.

7.
Saatchi & Saatchi S
: Former Sierra Club prez-turned-Wal-Mart consultant Adam Werbach gained access to huge companies after Saatchi & Saatchi bought his firm.

8.
Goodby, Silverstein & Partners
: The San Francisco-based agency stretched far beyond display ads, including a Wario Wii ad that demolished its own YouTube page.

9.
42 Entertainment
: The stealth multi-platform marketers built buzz for The Dark Knight with an alternate-reality campaign.

10.
Obscura Digital
: This band of projectionists turns the world into a billboard for brands including GM, Google, and Oracle.

fast company website

visual crap

Posted on | March 13, 2009 | No Comments

allright, how many more times do i need to see a toilet paper in combination with a space to put down a killer idea? no more! same counts for napkins of all kind. we’ve seen it. ok? if this is advertising for a visual arts school then better do something that’s fresh, as the next guard of visual artists should be, and first and foremost: think! as claimed.

also, i bet in most cases there is going to be still crap on that toilet paper no matter if you wipe off your brain or a…

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jay z typography

Posted on | March 12, 2009 | No Comments

brooklyn (go hard), interesting video but it would have been nice to form the face out of the lyrics versus just the brooklyn. anyways refreshing to see from jay z instead of some worn out gangster stuff, quite stylish.

magicsocket

Posted on | March 11, 2009 | No Comments

as the guys from magicsocket describe themselves they are an agency specialized in the creation of digital products based on adobe flash technology and an ideal partner for advertising agencies. their site looks cool and somewhat different, the game really works (try racing) and the work they do is pretty good. check it out at:

http://www.xfactor2008.unit9.com

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op art

Posted on | January 4, 2008 | No Comments

dave bollinger has created a series of works that are similar to op-art, squeezing the same basic shape into atightly packed and dense array. bollinger suggests, ‘most of these are intended to be viewed “from a distance” as a whole, not studied in detail up close’. the simple shapes create mesmerizing patterns that play with the eye, similar to optical illusions. well, i’d say after 10 minutes of starring on them i can see complex figurative images of dancing cows and other things. try that!

worksamples dave bollinger

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herbaceous planted fashion retail shop

Posted on | December 20, 2007 | No Comments

mass studies is a korean based architecture firm that was founded in 2003 by minsuk cho in seoul. the studio recently finished the design of shop for fashion retailer ann demeulemeester. the building consists of four levels, the shop, a multi-store and restaurant on the top floors. the project’s facade is made from a geo-textile planted with herbaceous perennials to form a living wall. the greenery is carried into the shop, incorporating nature whenever possible. the studio focuses on issues involving density and living in urban korean areas. the shop’s location is in a residential neighborhood that is evolving into a shopping district.

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