zoogami beer
Posted on | May 21, 2009 | No Comments
fun site done by saatchi & saatchi for zoogami beer with keyword mash-up function using online resources and material. actually kind of works to link it to contemporary. won’t go anywhere if it doesn’t taste but it’s a fun step in the right direction.
check it out at http://www.zoogami.net/beer/
hamilton drives real grand prix car – remotely via cell phone
Posted on | May 8, 2009 | 1 Comment
not bad! “Vodafone teamed up with the Formula One team Mercedes McLaren to promote the new BlackBerry Storm, purpose-built for Vodafone. The phone holds an abundance of multimedia capabilities, which were the focus for the video. The guys at BlackBerry built a small remote controlled race car and used the BlackBerry for steering. They then took it to the McLaren crew and let Lewis Hamilton drive a genuine Grand Prix car with the remote. The idea is very original and demonstrates the potential for multimedia integration today. The video produced more than 1.4 million views within the first six weeks.”
shit, this is cool
Posted on | May 1, 2009 | No Comments
the first two videos don’t have sound but it is pretty amazing and definitely worth watching through! imagine the possibilities! wow.
pandemic creativity
Posted on | April 29, 2009 | No Comments
seems like there is always room for a little bit of creativity – even on the masks people wear against the swine flu. i like it, don’t let yourself down too much. you gotta stay positive these days.
proximus generation movie project
Posted on | April 9, 2009 | No Comments
smart marketing and branding move by proximus, a belgium telecommunication provider. they ask their target group to participate in their newest tv campaign. definitely not the newest idea in itself but the project is actually quite interesting and fun. you shoot photos of yourself and/or friends and upload them to a website where you replace storyboard frames with you images, eventually creating a movie.
those who participate will definitely send the movie around a lot and spread the word. so, the marketing guys from proximus tagged themselves as innovative, part of the new generation, fun and make their customers and target groups to brand ambassadors.
check it out: proximus generation movie project
flash mob action
Posted on | April 3, 2009 | No Comments
most of you probably have seen the frozen grand central flash mob action in new york but in any event i came across it again and it’s worth it to watch twice.
for those who didn’t know, a flash mob is a large group of people who assemble suddenly in a public place, perform an unusual action for a brief time, then quickly disperse. the term flash mob is generally applied only to gatherings organized via social media or viral emails, rather than those organized by public relations firms or for a publicity stunt.
rumor has it that bill wasik, senior editor of harper’s magazine, created the first flash mobs in 2003. in one more than 100 people converged upon macy’s ninth floor rug department, gathering around an expensive rug. anyone approached by a sales assistant was advised to say that the gatherers lived together in a warehouse on the outskirts of new york, that they were shopping for a “love rug”, and that they made all their purchase decisions as a group. funny.
get it on with durex
Posted on | April 2, 2009 | No Comments
not necessarily the funniest viral movies i’ve ever seen but worth watching. and the product is fun, so what the fxxx, right? definitely somewhat different then the usual condom advertising of just the product and a funny or provocative line to go with it. this is about having fun and that comes across.
check ‘em out from top to bottom:
LED sheep
Posted on | April 2, 2009 | No Comments
samsung, one of the consumer electronic companies that usually does stuff more on boring side of life landed now a big hit with their viral video “extreme sheepherding” done by the viral factory.
it is definitely entertaining to watch. having that said i can’t push upcoming thoughts about sony’s extremely successful color campaign aside. the fact that the two companies are direct competitors makes me, from a creative perspective, feel just slightly uncomfortable. anyways check it out so you know what people talk about right now.
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