zoogami beer
Posted on | May 21, 2009 | No Comments
fun site done by saatchi & saatchi for zoogami beer with keyword mash-up function using online resources and material. actually kind of works to link it to contemporary. won’t go anywhere if it doesn’t taste but it’s a fun step in the right direction.
check it out at http://www.zoogami.net/beer/
hamilton drives real grand prix car – remotely via cell phone
Posted on | May 8, 2009 | 1 Comment
not bad! “Vodafone teamed up with the Formula One team Mercedes McLaren to promote the new BlackBerry Storm, purpose-built for Vodafone. The phone holds an abundance of multimedia capabilities, which were the focus for the video. The guys at BlackBerry built a small remote controlled race car and used the BlackBerry for steering. They then took it to the McLaren crew and let Lewis Hamilton drive a genuine Grand Prix car with the remote. The idea is very original and demonstrates the potential for multimedia integration today. The video produced more than 1.4 million views within the first six weeks.”
paper beats internet - really?
Posted on | May 5, 2009 | No Comments
don’t think so but nevertheless interesting. paper beats internet is an online but analog social networking platform that uses hand drawings as communication tools. the project is a collaboration between the ontario college of art and design, and a group of invited collaborators. check it out at paperbeatsinternet.com.
iphone swine flu tracker
Posted on | May 2, 2009 | No Comments
for all those who are concerned about the swine flu, there might be an iphone app coming out soon, tracking what’s going on. i wonder a little what all the fuzz is about though since the director of the cdc said in his news conference that the cdc estimates that 36000 people die every year in the states of flu related causes. he? what? ok, how many people died sofar of swine flu in the states? one. hmmm. anyways, think this is a good example of people reacting creatively and quickly to what goes on in the world.
“A potential app, the Swine Flu Tracker, may be on the way. The Swine Flu Tracker, still pending approval from Apple, would be free. It was developed by IntuApps, whose founders, Barry Schwartz and Lilly Gold, say they want to keep people informed about the virus and where it is spreading.
“Just being able to have the information with you on the go is a powerful tool for people,” Gold told CNN. The Swine Flu Tracker’s first tab shows the current threat level – Phase 5 – and brief description from the World Health Organization.
The next feature, likely the most useful, is a map that tracks where the virus is spreading in relation to the user via a “locate me” button. Each pin that pops up on the map offers details about confirmed and suspected flu cases. The data comes from a Google Maps RSS feed.
A third tab provides virus facts and flu symptoms from the Centers for Disease Control, Wikipedia and other sources. The last screen, Alerts, is a consolidated triad of Twitter updates from the World Health Organization, the CDC and HealthMap.
Schwartz submitted Swine Flu Tracker on Thursday and said Apple typically takes a week or two to approve new apps before they are released. Given the urgency of the swine flu outbreak, maybe they’ll move more swiftly on this one.” seen on CNN
shit, this is cool
Posted on | May 1, 2009 | No Comments
the first two videos don’t have sound but it is pretty amazing and definitely worth watching through! imagine the possibilities! wow.
sweet puma product demo
Posted on | April 26, 2009 | No Comments
it takes a little bit to load and runs a bit slow at times but it’s worth it to check out. very nice product demo, fun and inviting to explore.
http://lift.puma.com/
shoot the garamond
Posted on | April 21, 2009 | No Comments
fun online game for everyone who is into typography. try it and test your typo knowledge. most likely you suck, take that for an expectation.
http://www.deep.co.uk/games/font_game/
USB for on the road
Posted on | April 21, 2009 | No Comments
isn’t that something most gadget freaks waited for, especially those who live and work out of the car now after the economy took a dive. now you can charge pretty much every little toy you want. available soon by belkin. thanks.
freedomandpartners
Posted on | April 19, 2009 | No Comments
freedom and partners has a quite interesting website. you can spin the site content at any given point around x and y axis. of course not only their own website is pretty fxxxxx cool but they also have a lot high profile clients such as crispin porter or adobe for example.
check it out: http://www.freedomandpartners.com
imagine the possibilities
Posted on | April 17, 2009 | No Comments
the research group touch explored the possibilities of attaching an RFID reader to an iphone. if the phone then gets close to an RFID tag attached to certain objects, different actions or windows are triggered on the phone.
in the experiment, the creators linked favorite videos, ads, and their podcasts to individual toys that could represent objects at a store, on the street or wherever.
iPhone RFID: object-based media from timo on Vimeo.
louis vuitton gets designed QR code
Posted on | April 17, 2009 | 3 Comments
tokyo based creative agency SET is specialized in marketing solutions that combine design and technology. for louis vuitton SET designed a QR (quick response) code. QR Codes are the bar codes of the future, linking online and physical graphics to websites and multi-media.
the QR code is an extension of the continuing partnership between louis vuitton and famed japanese animator takashi murakami who in 2008 made time magazine’s “100 most influential people” list.
the QR code is meant to generate traffic to the louis vuitton mobile website, create buzz (like here), demonstrate the possibilities of designer QR codes and raise awareness of the potential role of QR codes in marketing.
since i got a lot of reader feedback that the code doesn’t work i want to add the following statement from set.
“the LV QR code was meant for domestic use only. consequently in the testing of the code we conducted trials using handsets from the three phone companies, au, docomo and softbank.
we literally did not have the time to test it using phones used overseas and there really didn’t seem to be too much point. japanese phones are equipped with higher grade lenses and upgraded software to deal with issues such as macro settings etc. this account for some of the reading issues abroad.”
would call this QR code from BBC software engineer duncan robertson an early attempt to design a QR code by incorporating the BBC logo. due to an error margin of 30% while still being readable this was possible.
spamshirt
Posted on | April 15, 2009 | No Comments
fun. the guys from spamshirt.com (as they claim) clean up the online environment by putting spam subject lines on t-shirts and making actually use of all the rubbish floating around out there.
portrait by michel gondry
Posted on | April 15, 2009 | No Comments
michel gondry’s website claims he will personally draw a portrait of yours for $19.95 (you can pay via paypal) once you submitted your photo via his website and payed. delivery time is 6-8 weeks.
taking in account how many fans he has i wonder if he ran out of money and i question if he’d seriously be able to draw that many portraits in 6-8 weeks.
in any event, fun site, check it out here.
proximus generation movie project
Posted on | April 9, 2009 | No Comments
smart marketing and branding move by proximus, a belgium telecommunication provider. they ask their target group to participate in their newest tv campaign. definitely not the newest idea in itself but the project is actually quite interesting and fun. you shoot photos of yourself and/or friends and upload them to a website where you replace storyboard frames with you images, eventually creating a movie.
those who participate will definitely send the movie around a lot and spread the word. so, the marketing guys from proximus tagged themselves as innovative, part of the new generation, fun and make their customers and target groups to brand ambassadors.
check it out: proximus generation movie project
klamauk – or hullabaloo, in a good way
Posted on | April 6, 2009 | No Comments
check out the music label klamauk (which basically means hullabaloo) from mainz, germany. founded by tilman schwarz, michael fluhr and karsten brommenschenkel in august 2008. the label focuses on techno and house (or as they’d describe it: microfunk) releases.
not only do i actually like the music but the guys running the show came up with a cool web device. because the first vinyl release was a black and white print with individual hand coloration from each artist the guys from klamauk wanted to keep the individual element to their releases alive even for mp3 cover art. the website was realized by euro rscg 4d in duesseldorf, germany.
design your cover at klamauk.net/digital and listen to their music at juno or itunes.
