what’s the point?
Posted on | September 8, 2009 | No Comments
a disaster on all levels. the ad below (the headline reads: “the tsunami killed 100 times more people than 9/11. the planet is brutally powerful. respect it. preserve it.”) from DDB in brazil was originally rewarded with an one show merit award that just got withdrawn.
first of all the fact that it got a merit award is pretty bad in itself because the creative message has no point. why comparing one disaster with another one? should i feel more bad for the victims of the tsunami? yes, our planet is powerful but what does it have to do with 9/11? i respect that anyways.
secondly it’s bad to label an ad creative which uses an image that creates guaranteed uproar just because of it’s topic. and lastly the web community bashed it for being a hyper insensitive ad which i am sure doesn’t help the WFF at all. all leads to DDB having a completely home made image and pr issue. advertising that works - in one way or the other.
