very clever
Posted on | July 15, 2009 | No Comments
leo burnett toronto had a really smart idea. the business card for a message therapist was printed on cloth and tied in a knot. untie it and it reveals the business info. like it a lot.


volume up, volume down, play, record and forward
Posted on | June 28, 2009 | 3 Comments
visually interesting rebranding move from avid. offering the industry leading editing tools this makes perfect sense. whether it is smart to make such a big leap or departure from where they were is impossible to judge without knowing the insights but visually nice job. although the details like spacing and top and bottom lines could have been a bit better.

