volume up, volume down, play, record and forward
Posted on | June 28, 2009 | 3 Comments
visually interesting rebranding move from avid. offering the industry leading editing tools this makes perfect sense. whether it is smart to make such a big leap or departure from where they were is impossible to judge without knowing the insights but visually nice job. although the details like spacing and top and bottom lines could have been a bit better.
wow, what a spectacular failure
Posted on | April 23, 2009 | 1 Comment
check out peter arnell explaining the new tropicana rebranding/packaging that has been taken back to the old version. although i have to say, i quite liked the new packaging and look. and now that the new ones are taken off the market they might become collectables.
